Sometimes I am surprised at myself.
I work in an industry meant to communicate in the simplest way to consumers.
Yet, when it comes to communication internally, my words are all but simple.
Some of my daily jargons and what I mean
Eyeball Traction More people are watching me
Deployed resources Got my team to work
Targetted Profile What my consumer is like
Demographics How old is my consumer, what is his economic status, where does he live etc
Psychographics What is my consumer mindset
Incentivize the TG Reward my consumer
Imperatives Critical to- dos
Standardize guidelines Follow the rules
Strategic Collaboration Plan together
Preferred Choice Preferred means choice right?
Primary response What did she say? How did she react?
Secondary TG Who else takes the calls?
Youthful tonality Be young
Consumer's hat Think like her
No wonder I sound like a walking talking addipidea.
Maybe if , for starters, I started talking like my consumers, I would be more like them, rather than wearing their "shoes" or "hats" or "feeling their pulse"
It's time for a change.
