The shock waves as the earth groaned and stirred in the wee hours of dawn shook me up.
I sat up in bed, as the building tower swayed gently, as if rocking itself back to sleep.
Small pebbles and cement-lings created a gentle shower as they soft landed on parapets.
Was I afraid? Not really.
But I did stay up for a while. Stirred by thoughts and musings.
Realised that moments like this when the Hands of Nature sweeps across humanity, may make us lose everything we have. Everything we love.
What do I protect and run down with?
My baby girl, cash and credit cards, mum's framed picture, my laptop, phones, water and some food for my daughter, the ashtray I bought from Venice , my new coats, what about my shoes, and my bracelet.... and i can't do without my favourite book... passport- how can I forget....
How many things can we carry? Can we even list down possessions we do not want to lose?
Will we have time to bundle and pack if someday we stand at the edge of the precipice?
And then I realised how blessed I was.
To be safe, and happy.
As I looked at my dear ones gentle breathing in blissful sleep, I realised that the only list we need in life is
our family or dear ones around us.
Rest of the stuff- the bracelets and passports and credit cards can come and go......
Tuesday, January 18, 2011
Thursday, January 13, 2011
Guard Books- The Lost Art
One of my first tasks as an MT in advertising was to update the guard book.
My boss had used the thick big books with khaki pages stuck with proofs and prints and posters to walk me through my brands. And then told me that it was my sole responsibility to update and upkeep the guardbook.
Senior client and agency member visits to the agency meant the guardbooks would get a thorough spring clean- brand new covers, repaste, dust and stack them neatly. And not just brand. We had competitive guardbooks too and language guardbooks.
Sometimes when there was a lot of work, I would just shove the prints into the book to be pasted later and would sometimes be pulled up by my seniors- the book had to be updated, no matter what.
One day, we all became digital. Proofs were images on the screen. Artworks were images on floppies and then CDs and now uploaded on a link. Nothing physical and tangible exists anymore.
We were asked to gradually shift to digital guardbooks.
Never happened.
We got smart.
We knew that we could access the files, the jpegs whenever we wanted.
And guardbooks died a natural death.
With it we have lost connect with the history of brands.
With the landmark work our predecessors had done.
With the way images used to be shot, laid out.
With the way copy was carefully written in an age where people loved reading copy.
I miss the guardbooks.
With their passing, maybe we have lost out on an important thing.
Pride in our past work. And pride in our heritage brands.
Maybe.
My boss had used the thick big books with khaki pages stuck with proofs and prints and posters to walk me through my brands. And then told me that it was my sole responsibility to update and upkeep the guardbook.
Senior client and agency member visits to the agency meant the guardbooks would get a thorough spring clean- brand new covers, repaste, dust and stack them neatly. And not just brand. We had competitive guardbooks too and language guardbooks.
Sometimes when there was a lot of work, I would just shove the prints into the book to be pasted later and would sometimes be pulled up by my seniors- the book had to be updated, no matter what.
One day, we all became digital. Proofs were images on the screen. Artworks were images on floppies and then CDs and now uploaded on a link. Nothing physical and tangible exists anymore.
We were asked to gradually shift to digital guardbooks.
Never happened.
We got smart.
We knew that we could access the files, the jpegs whenever we wanted.
And guardbooks died a natural death.
With it we have lost connect with the history of brands.
With the landmark work our predecessors had done.
With the way images used to be shot, laid out.
With the way copy was carefully written in an age where people loved reading copy.
I miss the guardbooks.
With their passing, maybe we have lost out on an important thing.
Pride in our past work. And pride in our heritage brands.
Maybe.
Monday, January 10, 2011
Between the Conference and the Coffee Table
Must admit, the idea struck me when I was reading about SRK saying that he wants Ganguly to be part of the team "in any capacity".
It's hard to make tough choices. Especially when the choices are about people. About relationships.
And when things are not absolutely black and white. Or right or wrong. But blurred with greys and what ifs and why nots.
It's true in the workspace as well.
I may have my favourites as a senior colleague. But when it comes to a headcount choice, or a promotion, or a recognition or even a perk trip, the choice is and has to be professional. And nothing else.
Most of the disappointments come when we say- But how could he/she do this? We had such a great relationship.
We fail to realise that we ourselves cross the boundaries between personal and professional lives.
Here are some of my learnings on how to keep this line intact.
1. Explain key decisions and reason whys to concerned or affected people. Make them see the logic.
2. Be fair and just in both good times and bad. Sometimes we make the mistake of being too liberal in good times and ourselves wipe off the boundary line.
3. Share feedback throughout the year so that a key professional decision does not come as a bolt from the blue.
4. Make sure that the team and partners shares the same vision and goals.
5. A casual comment over a drink or a do about work with colleagues may be miscontrued as a professional decision. We need to be careful of the slips between the cup and the lip.
6. Being popular does not mean saying yes to everyone. It means we are being unfair to those who really deserve.
If we are honest, fair and outspoken about what we believe are our goals and expectations at work, we will always manage to have that thick line between the conference and the coffee table.
It's hard to make tough choices. Especially when the choices are about people. About relationships.
And when things are not absolutely black and white. Or right or wrong. But blurred with greys and what ifs and why nots.
It's true in the workspace as well.
I may have my favourites as a senior colleague. But when it comes to a headcount choice, or a promotion, or a recognition or even a perk trip, the choice is and has to be professional. And nothing else.
Most of the disappointments come when we say- But how could he/she do this? We had such a great relationship.
We fail to realise that we ourselves cross the boundaries between personal and professional lives.
Here are some of my learnings on how to keep this line intact.
1. Explain key decisions and reason whys to concerned or affected people. Make them see the logic.
2. Be fair and just in both good times and bad. Sometimes we make the mistake of being too liberal in good times and ourselves wipe off the boundary line.
3. Share feedback throughout the year so that a key professional decision does not come as a bolt from the blue.
4. Make sure that the team and partners shares the same vision and goals.
5. A casual comment over a drink or a do about work with colleagues may be miscontrued as a professional decision. We need to be careful of the slips between the cup and the lip.
6. Being popular does not mean saying yes to everyone. It means we are being unfair to those who really deserve.
If we are honest, fair and outspoken about what we believe are our goals and expectations at work, we will always manage to have that thick line between the conference and the coffee table.
Thursday, January 6, 2011
Downturns Open New Floodgates of Opportunities
Have seen it all. My life has seen more downs than ups but every downturn has led to a change which has, on hindsight, been for the better. There is a purpose in everything that strikes our lives out of sync for a while.
Sometimes we get very cosy and comfortable with status quo.
We condition our minds like Pavlovians to like what we have and to not let go.
Because we are scared of what lies around the hairpin turn.
We analyse, criticise, witch hunt, and start battles noone is willing to fight.
And then Opportunity reveals itself.
Things change colour. We regain confidence. Shake hands.
Realise that if we just had the confidence in Life being Fair to everyone, we would have saved everyone a whole lot of trouble.
Works for brands too.
When a brand faces a downturn, there is myopic panic and we end up trying to fix the wrong things.
We start blame games, roll heads, usher in change.
Sometimes, maybe, if we just pull back, we can see that it was just a signal for a better opportunity, a new innovation, a disruptive strategy, a pathbreaking creative... anything.
At the end of the day, everything happens for the better.
It is the law of life.
Sometimes we get very cosy and comfortable with status quo.
We condition our minds like Pavlovians to like what we have and to not let go.
Because we are scared of what lies around the hairpin turn.
We analyse, criticise, witch hunt, and start battles noone is willing to fight.
And then Opportunity reveals itself.
Things change colour. We regain confidence. Shake hands.
Realise that if we just had the confidence in Life being Fair to everyone, we would have saved everyone a whole lot of trouble.
Works for brands too.
When a brand faces a downturn, there is myopic panic and we end up trying to fix the wrong things.
We start blame games, roll heads, usher in change.
Sometimes, maybe, if we just pull back, we can see that it was just a signal for a better opportunity, a new innovation, a disruptive strategy, a pathbreaking creative... anything.
At the end of the day, everything happens for the better.
It is the law of life.
Monday, January 3, 2011
New Year Eve across 4 cities and 1 little oiltown
This was my 40th New Year Eve celebrations. Can't say I remember the first 5 , but definitely remember the rest.
Starting with Digboi- the township set up by the British for excavating and refining oil in one of the oldest refineries in the world. New Year's Eve in Digboi in the late seventies and early eighties saw Mum and Dad dressed up for a night out at the Club. There would be a live band, and a great supper. Digboi would hit 2-3 degrees at night, but for the Cluber Goers, it was a night of warmth and cheer as everyone, year after after danced the night away and wished each other a Happy New Year.
I was not part of this, so what I have painted is a recount of what Mum would tell us the day after, as we listened in rapt attention. We were too young to be "allowed" to these parties.
1986. First New Year Eve in Guwahati. Chandmari house. Mum, my sister and me alone. Had an early dinner, tried cheering each other up. But the spirits still sagged. Till one of us switched on Doordarshan. And we sat glued to the New year program, the songs, the acts, the jokes and the final fireworks. Brought a smile to our faces as we wished each other a great year.
This continued every year, but the choices increased. Cable TV had happened and we could switch channels and see what was happening on a Star Plus or a Zee TV. We could also see what was happening across the globe when we switched to a news channel.
1997. Calcutta happened. I was working on Wills, in the then HTA and as part of the team, was sent invites by the client for the Made For each Other Nights in the Clubs. Soon Tolly, CCFC, Saturday Club became our New year haunts, as we got to know more people, became more social and got invites. New year Eves in these Clubs were very "English" affairs- great hits belted out by top Indian bands, a full dance floor with couples jiving or swinging to an elegant ballroom dance, martinis and malts flowing out of the gleaming wooden enclaves housing the bars.
2000. Mumbai. No Clubs- at least not the ones like Tolly. New Year Eve meant paying a couple ticket for a do at a four or a five star. We would go with friends, get a good deal, sway to the now popular Bollywood numbers, oggle at a Bollywood celeb who made a last ten minute entry and disappeared soon after, rub shoulders with strangers on the packed dance floor. Food was always good- long vegetarian sections showed the veg- non veg mix in these parts of the country. Since there was no entry barrier- whoever shelled out the money could join the party, sometimes it would lead to bar brawls and dance floor revellry. It was all part of the fun. It would end with stealthy driving across lanes and gullies to avoid the ever vigilant police force arresting drunken drivers.
2010. My first New Year Eve in the Capital City. Was wondering what it would be like.
Decided on a close family affair. Just a couple of friends and us. Grilling potato wedges and kebabs on a barbecue on the lawns. Hugging each other when the fireworks in the sky announced the dawn of 2011, and enjoying a simple but delicious home cooked meal. Was one of my best New Year Eves.
Realised that life has indeed come full circle.
And that, with time, celebrations are what we make of every moment.
Not necessarily what we pay for.
Starting with Digboi- the township set up by the British for excavating and refining oil in one of the oldest refineries in the world. New Year's Eve in Digboi in the late seventies and early eighties saw Mum and Dad dressed up for a night out at the Club. There would be a live band, and a great supper. Digboi would hit 2-3 degrees at night, but for the Cluber Goers, it was a night of warmth and cheer as everyone, year after after danced the night away and wished each other a Happy New Year.
I was not part of this, so what I have painted is a recount of what Mum would tell us the day after, as we listened in rapt attention. We were too young to be "allowed" to these parties.
1986. First New Year Eve in Guwahati. Chandmari house. Mum, my sister and me alone. Had an early dinner, tried cheering each other up. But the spirits still sagged. Till one of us switched on Doordarshan. And we sat glued to the New year program, the songs, the acts, the jokes and the final fireworks. Brought a smile to our faces as we wished each other a great year.
This continued every year, but the choices increased. Cable TV had happened and we could switch channels and see what was happening on a Star Plus or a Zee TV. We could also see what was happening across the globe when we switched to a news channel.
1997. Calcutta happened. I was working on Wills, in the then HTA and as part of the team, was sent invites by the client for the Made For each Other Nights in the Clubs. Soon Tolly, CCFC, Saturday Club became our New year haunts, as we got to know more people, became more social and got invites. New year Eves in these Clubs were very "English" affairs- great hits belted out by top Indian bands, a full dance floor with couples jiving or swinging to an elegant ballroom dance, martinis and malts flowing out of the gleaming wooden enclaves housing the bars.
2000. Mumbai. No Clubs- at least not the ones like Tolly. New Year Eve meant paying a couple ticket for a do at a four or a five star. We would go with friends, get a good deal, sway to the now popular Bollywood numbers, oggle at a Bollywood celeb who made a last ten minute entry and disappeared soon after, rub shoulders with strangers on the packed dance floor. Food was always good- long vegetarian sections showed the veg- non veg mix in these parts of the country. Since there was no entry barrier- whoever shelled out the money could join the party, sometimes it would lead to bar brawls and dance floor revellry. It was all part of the fun. It would end with stealthy driving across lanes and gullies to avoid the ever vigilant police force arresting drunken drivers.
2010. My first New Year Eve in the Capital City. Was wondering what it would be like.
Decided on a close family affair. Just a couple of friends and us. Grilling potato wedges and kebabs on a barbecue on the lawns. Hugging each other when the fireworks in the sky announced the dawn of 2011, and enjoying a simple but delicious home cooked meal. Was one of my best New Year Eves.
Realised that life has indeed come full circle.
And that, with time, celebrations are what we make of every moment.
Not necessarily what we pay for.
Wednesday, December 29, 2010
Wishes for the Elderly
Circa 1995. Came across the beautiful walled world of the Little Sisters of the Poor & Home for the Aged in Hyderabad.
Walked in. More curious than anything else. Had time on my side.
I was welcomed by a world of experienced wrinkes and toothless smiles. Where every face still had hope and every eye had the twinkle of life. Where the Sisters worked selflessly to clean, care and help the aged folk live life like they would have led back home.
Curiousity turned into an urge to be a part of it. I volunteered to help them for the two weeks I was there.
Every morning saw me walk into the flowered lawns and the shaded verandahs. The men and the women lived in separate wings but had common dining areas and lounges. I would spend my time talking to the ladies and the gentlemen . About themselves, their lives.
Some were too old to walk around, so I sat next to them and talked . Actually listened while they spoke. They wanted someone who would listen. Who had time.
Most of them showed me their prized possessions. Pictures. Usually a sepia toned album or framed ones. Of the times gone by. Happy sons overseas with wives and families, grandchildren, and beloved ones who are no more.
Lunchtimes were fun. The Sisters would serve hot steaming rice, curry, dal and the people there would hand around their own pickles, jam, preserves etc which their families would have left behind for them or sent them occasionally. We all said a prayer of thanks together before digging in. The Sisters would insist that I eat with them, so I did. Those were the best meals I had ever had.
Finally it was time to bid adieu.
Some took it well. Some had tears. Some gave me small gifts- a knitted bootie, a book, a pen... all out of their belongings. Some held my hands - as if asking me to wait for another day....
As I stood in the Secunderabad station waiting to board for Kolkatta, My mind went back to the Little Sisters Home. And then I felt a hand on my shoulder. Looked back- there was a small group of men. My friends from the Home.My eyes swelled with tears.
They handed me a newspaper wrapped parcel, saying it's a little something for my journey.
Once the train chugged its way out of the city, I opened the parcel. It was a packet of hot samosas, with a small note. "Thank you Babita. For your time with us."
With another year passing by , I think of such homes and such lives.And realise that even if we have no family, we just need to reach out . There is enough love and warmth out there for everyone.
Little Sisters of the Poor & Home for the Aged
Address
6-1-33, Beside Gandhi Hospital, Opposite Patel Timber Depot, New Bhoiguda, Musheerabad, Secunderabad - 500048
Walked in. More curious than anything else. Had time on my side.
I was welcomed by a world of experienced wrinkes and toothless smiles. Where every face still had hope and every eye had the twinkle of life. Where the Sisters worked selflessly to clean, care and help the aged folk live life like they would have led back home.
Curiousity turned into an urge to be a part of it. I volunteered to help them for the two weeks I was there.
Every morning saw me walk into the flowered lawns and the shaded verandahs. The men and the women lived in separate wings but had common dining areas and lounges. I would spend my time talking to the ladies and the gentlemen . About themselves, their lives.
Some were too old to walk around, so I sat next to them and talked . Actually listened while they spoke. They wanted someone who would listen. Who had time.
Most of them showed me their prized possessions. Pictures. Usually a sepia toned album or framed ones. Of the times gone by. Happy sons overseas with wives and families, grandchildren, and beloved ones who are no more.
Lunchtimes were fun. The Sisters would serve hot steaming rice, curry, dal and the people there would hand around their own pickles, jam, preserves etc which their families would have left behind for them or sent them occasionally. We all said a prayer of thanks together before digging in. The Sisters would insist that I eat with them, so I did. Those were the best meals I had ever had.
Finally it was time to bid adieu.
Some took it well. Some had tears. Some gave me small gifts- a knitted bootie, a book, a pen... all out of their belongings. Some held my hands - as if asking me to wait for another day....
As I stood in the Secunderabad station waiting to board for Kolkatta, My mind went back to the Little Sisters Home. And then I felt a hand on my shoulder. Looked back- there was a small group of men. My friends from the Home.My eyes swelled with tears.
They handed me a newspaper wrapped parcel, saying it's a little something for my journey.
Once the train chugged its way out of the city, I opened the parcel. It was a packet of hot samosas, with a small note. "Thank you Babita. For your time with us."
With another year passing by , I think of such homes and such lives.And realise that even if we have no family, we just need to reach out . There is enough love and warmth out there for everyone.
Little Sisters of the Poor & Home for the Aged
Address
6-1-33, Beside Gandhi Hospital, Opposite Patel Timber Depot, New Bhoiguda, Musheerabad, Secunderabad - 500048
Contact Information
Telephone: 2750-6194, 2761-6194, 2780-2139
Telephone: 2750-6194, 2761-6194, 2780-2139
Tuesday, December 28, 2010
Forward or Backward
Came across these terms in one of the wonderful TED videos.
It was mentioned in the context of media consumption.
Lean Forward media is the digital media which is active consumption.
Lean Backward media is television, print etc etc which is passive consumption.
Both are effective in their own ways .
But this struck a chord about life as well.
There are times when we Lean Forward- we are driven, we want to make things happen, we may even be stressed... maybe positively stressed. We are more engaged in what we do.
Then there are times when we Lean Backward- sometimes to take a break, sometimes to revel in recognition, sometimes to enjoy the sweetness of success.
I have been the Lean Forward types for most of my life till now.
Always wanting to take that extra step, that bigger leap, that one more business, that one last assignment.
But I have realised today that Lean Forward works best only if we can dot it with Lean Backward moments.
Like....
1. Taking that small "mini holiday" as Robin Sharma puts it- take 10 minutes off from work, visualise about a dream holiday spot and see yourself there- that's all it takes.
2. Going on a real holiday.
3. Reading a book, going for a walk, watching a movie or a soap or a reality
4. Reorganising that joblist to strike off things that can be done tomorrow
5. Injecting some genuine FUN at work and at home
6. Sending that hand written note of thanks or best wishes to people who made a difference
7. A few minutes of silent prayer
8. Jotting down the 3 or 4 most important to- dos rather than a long list of yet-to-be-done
9. Listen to music
10.Laugh- with others, at ourselves at times
Finally, it's all about a balance of stress and smiles.
It was mentioned in the context of media consumption.
Lean Forward media is the digital media which is active consumption.
Lean Backward media is television, print etc etc which is passive consumption.
Both are effective in their own ways .
But this struck a chord about life as well.
There are times when we Lean Forward- we are driven, we want to make things happen, we may even be stressed... maybe positively stressed. We are more engaged in what we do.
Then there are times when we Lean Backward- sometimes to take a break, sometimes to revel in recognition, sometimes to enjoy the sweetness of success.
I have been the Lean Forward types for most of my life till now.
Always wanting to take that extra step, that bigger leap, that one more business, that one last assignment.
But I have realised today that Lean Forward works best only if we can dot it with Lean Backward moments.
Like....
1. Taking that small "mini holiday" as Robin Sharma puts it- take 10 minutes off from work, visualise about a dream holiday spot and see yourself there- that's all it takes.
2. Going on a real holiday.
3. Reading a book, going for a walk, watching a movie or a soap or a reality
4. Reorganising that joblist to strike off things that can be done tomorrow
5. Injecting some genuine FUN at work and at home
6. Sending that hand written note of thanks or best wishes to people who made a difference
7. A few minutes of silent prayer
8. Jotting down the 3 or 4 most important to- dos rather than a long list of yet-to-be-done
9. Listen to music
10.Laugh- with others, at ourselves at times
Finally, it's all about a balance of stress and smiles.
Sunday, December 26, 2010
Marriage Status
What does it mean when one's status in life says "Married"?
It means
a commitment
mutual love and respect
saying no when it's for his/her well being
making small compromises that keep both happy
staying up when he/she is unwell in the dead of the night
sharing passions and interests, even if they are new and novel
giving each other room to breathe and have some time for themselves
It means
celebrating every moment each day
sharing pain
freedom to express... love, anger, joy, sorrow...
never having to cry into the pillow at night
It means
saying a goodnight prayer together
planning for tomorrow but living for today
more smiles than tears
understanding
no suspicion
belief
trust
And having a good laugh at everything, including ourselves
That's what marriage is all about
It's a state of mind that's all.
It means
a commitment
mutual love and respect
saying no when it's for his/her well being
making small compromises that keep both happy
staying up when he/she is unwell in the dead of the night
sharing passions and interests, even if they are new and novel
giving each other room to breathe and have some time for themselves
It means
celebrating every moment each day
sharing pain
freedom to express... love, anger, joy, sorrow...
never having to cry into the pillow at night
It means
saying a goodnight prayer together
planning for tomorrow but living for today
more smiles than tears
understanding
no suspicion
belief
trust
And having a good laugh at everything, including ourselves
That's what marriage is all about
It's a state of mind that's all.
Thursday, December 23, 2010
Merry Christmas
Life's come full circle this Christmas.
As I look back upon a year filled with ups and downs, hope and despair, smiles and tears.
It's time to count my blessings and thank my Secret Santa up there.
For my wonderful family who stood by me.
For my colleagues at work who made sure I was never stressed out.
For my clients who believed in me
For my neighbours who opened their doors
For my new home
New colleagues
New friends
Blessings can't be counted.
We just need to realise that they are always there around us.
And need to be appreciated and recognised as blessings.
Wishing everyone a merry christmas.
As I look back upon a year filled with ups and downs, hope and despair, smiles and tears.
It's time to count my blessings and thank my Secret Santa up there.
For my wonderful family who stood by me.
For my colleagues at work who made sure I was never stressed out.
For my clients who believed in me
For my neighbours who opened their doors
For my new home
New colleagues
New friends
Blessings can't be counted.
We just need to realise that they are always there around us.
And need to be appreciated and recognised as blessings.
Wishing everyone a merry christmas.
Thursday, December 16, 2010
There's something special about a Secret Santa
There's nothing secret about Santa.
The child in me still jumps with eager anticipation when I see the bearded round jolly Santa in malls and clubs and even movies.
Still love hanging stockings on Christmas eve- so what if they are just decorations now.
But there is even more magic in Secret Santa at work.
Where we all pick out names of our colleagues at work from folded chits from a fishbowl or an empty CD box.
Rush out to buy a little gift within a very small prefixed amount.
The nicest part about this is- we do not know whose name we draw.
Could be someone we had our last fight with.
Could be the ignored person in a corner.
Could be someone who has just joined and hardly knows me.
What can be better than taking the effort to go out and buy a gift for such people?
It is a magical way of building bridges, mending some, and just sharing some love and joy.
And yes- the receiver does not know who has given the gift.
But feels so happy when the names are called out, and the paper is carefully unwrapped to reveal the small token.
I have been lucky to be a part of this almost every year.
I have always kept the little gifts - even the cards on the pack.
Shows us how gifts are not just amongst people we know and care for.
They can create magic wherever and whenever.
Merry Christmas to everyone.....
The child in me still jumps with eager anticipation when I see the bearded round jolly Santa in malls and clubs and even movies.
Still love hanging stockings on Christmas eve- so what if they are just decorations now.
 |
| Courtsey- the officehd.com |
Where we all pick out names of our colleagues at work from folded chits from a fishbowl or an empty CD box.
Rush out to buy a little gift within a very small prefixed amount.
The nicest part about this is- we do not know whose name we draw.
Could be someone we had our last fight with.
Could be the ignored person in a corner.
Could be someone who has just joined and hardly knows me.
What can be better than taking the effort to go out and buy a gift for such people?
It is a magical way of building bridges, mending some, and just sharing some love and joy.
And yes- the receiver does not know who has given the gift.
But feels so happy when the names are called out, and the paper is carefully unwrapped to reveal the small token.
I have been lucky to be a part of this almost every year.
I have always kept the little gifts - even the cards on the pack.
Shows us how gifts are not just amongst people we know and care for.
They can create magic wherever and whenever.
Merry Christmas to everyone.....
Wednesday, December 15, 2010
When fashionable meant wearing a saree
1970s. 1980s. Growing up years. The oil township we grew up in had the privilege of a Club which was the socio cultural meeting point of the Oil Officers. From the weekly Sunday movies and the tombola games to the Mid Rains Ball, the Husband's Dinner, Christmas Eve, New Year's Eve and of course the Grand Club Meet.
Each of these occasions meant dressing up. And in those days, dressing up was either in sarees or in our traditional "mekhela chadars" at times, which is quite similar to a saree.
My mother's almirah had sarees handing from steel and wooden hangers- crepes, silks, pure silks, benarasis, gorgettes, chiffons amd the daily wear cottons. When the saree itself was universal, the differentiation and variety came from the fabric and the prints. Plain, printed, painted, embroidered, with "paris" and jaris.
I was unfortunately too young to go to the ball dances at night ( we were allowed only for the jam sessions during the day). But I would stare mesmeraised at my mother as she dressed up for the night. Beautifully made up, bright lipstick, elegant jewellery, yards of silk draped around her, finished off with a fur or woollen stole thrown over one shoulder. She looked so beautiful. Sometimes she would put on an LP record with "english music" and drag my father across the carpet, swaying to the music. Soon they would be synchronising their steps to the notes and looking into each other's eyes.... lost in their own world till my sister or I would jump in between and clamour for a dance with daddy as well:-)
Coming back to sarees, everyone wore one. To a Club which had sprung out of and continued to be all things western and "british". Swaying to bands that played pop hits, dancing the night away.
Just shows how well our own traditional wear had blended into the environment.
Tosay, a red carpet do means gowns, cocktail dresses or elegant churidars. For most of us.
Some of us have now relegated these beautiful sarees and "mekhelas" to the wedding season, religious occasions or at least in Assam, to wear at funeral condolences.
My mother left my sister and me a legacy. At least 300 sarees, carefully stored and wore over time. We hardly considered it a legacy. Gave some away. Dumped some in a store room. Packed some in the storage under the bed.
It's time I dusted the cobwebs and took them out.
More than anything else, the memories of the occasions which these sarees have seen will certainly drive some humility into me.
Each of these occasions meant dressing up. And in those days, dressing up was either in sarees or in our traditional "mekhela chadars" at times, which is quite similar to a saree.
My mother's almirah had sarees handing from steel and wooden hangers- crepes, silks, pure silks, benarasis, gorgettes, chiffons amd the daily wear cottons. When the saree itself was universal, the differentiation and variety came from the fabric and the prints. Plain, printed, painted, embroidered, with "paris" and jaris.
I was unfortunately too young to go to the ball dances at night ( we were allowed only for the jam sessions during the day). But I would stare mesmeraised at my mother as she dressed up for the night. Beautifully made up, bright lipstick, elegant jewellery, yards of silk draped around her, finished off with a fur or woollen stole thrown over one shoulder. She looked so beautiful. Sometimes she would put on an LP record with "english music" and drag my father across the carpet, swaying to the music. Soon they would be synchronising their steps to the notes and looking into each other's eyes.... lost in their own world till my sister or I would jump in between and clamour for a dance with daddy as well:-)
Coming back to sarees, everyone wore one. To a Club which had sprung out of and continued to be all things western and "british". Swaying to bands that played pop hits, dancing the night away.
Just shows how well our own traditional wear had blended into the environment.
Tosay, a red carpet do means gowns, cocktail dresses or elegant churidars. For most of us.
Some of us have now relegated these beautiful sarees and "mekhelas" to the wedding season, religious occasions or at least in Assam, to wear at funeral condolences.
My mother left my sister and me a legacy. At least 300 sarees, carefully stored and wore over time. We hardly considered it a legacy. Gave some away. Dumped some in a store room. Packed some in the storage under the bed.
It's time I dusted the cobwebs and took them out.
More than anything else, the memories of the occasions which these sarees have seen will certainly drive some humility into me.
Monday, December 13, 2010
The Warmth of a Brand
They say that campfires first made cavemen social. Made them bond. Brought them together after a hard day's work to talk about their hunt, their lives under the stars, in the warmth of the fire.
Winter always reminds me of warm foods- soups, steaming rice and curries, hot tea and coffees. It rings back memories of my sister and me cuddling together with my mother under thick blankets, listening to her bedtime tales. It means holding hands, being together, celebrating.
Maybe it's not too wrong to say that there is something about Warmth.
A warm person is always likeable. A warm home always makes us feel welcome.
Warm food makes us hearty. And makes conversation flow.Warm clothes comfort us.
Coming to brands ( around which my life revolves:-))
A warm tonality can touch millions
Being warm means understanding consumers as people with emotions
Someone told me recently- a technology brand cannot be warm.
That's because we ourselves have confined the definition of "warm" to being very mumsy, comfort, and maybe old fashioned.
Can cool, hip people and brands not be warm as well? Why do we have to be cold intentionally to become aspirational?When it comes to people and the most successful professionals, a warmth quotient can make a difference between someone who the world loves and someone who the world knows about.
Warmth can have different dimensions. It could be tonality ( brand voice), it could be the benefit ( bringing people together), it could be innovations ( products that make people bond and not isolate).
To me, Brand Warmth is an important parameter in determining the brand appeal for a lot of brands around us.
We don't need winter and snow to bring us closer.
We can do without fires.
Warmth is not about nice words, soft emotions and being uncool .
White can also be warm.
Warmth is about brightness in lives.
Warmth can be humorous.
And yes, we don't lose edginess by being warm.
All it takes for a brand to be warm is to make a consumer feel like she belongs, she is part of a community that shares her passions, her interests, she can converse with people who exude emotions. And she can bond like never before.
Winter always reminds me of warm foods- soups, steaming rice and curries, hot tea and coffees. It rings back memories of my sister and me cuddling together with my mother under thick blankets, listening to her bedtime tales. It means holding hands, being together, celebrating.
Maybe it's not too wrong to say that there is something about Warmth.
A warm person is always likeable. A warm home always makes us feel welcome.
Warm food makes us hearty. And makes conversation flow.Warm clothes comfort us.
Coming to brands ( around which my life revolves:-))
A warm tonality can touch millions
Being warm means understanding consumers as people with emotions
Someone told me recently- a technology brand cannot be warm.
That's because we ourselves have confined the definition of "warm" to being very mumsy, comfort, and maybe old fashioned.
Can cool, hip people and brands not be warm as well? Why do we have to be cold intentionally to become aspirational?When it comes to people and the most successful professionals, a warmth quotient can make a difference between someone who the world loves and someone who the world knows about.
Warmth can have different dimensions. It could be tonality ( brand voice), it could be the benefit ( bringing people together), it could be innovations ( products that make people bond and not isolate).
To me, Brand Warmth is an important parameter in determining the brand appeal for a lot of brands around us.
We don't need winter and snow to bring us closer.
We can do without fires.
Warmth is not about nice words, soft emotions and being uncool .
White can also be warm.
Warmth is about brightness in lives.
Warmth can be humorous.
And yes, we don't lose edginess by being warm.
All it takes for a brand to be warm is to make a consumer feel like she belongs, she is part of a community that shares her passions, her interests, she can converse with people who exude emotions. And she can bond like never before.
Monday, December 6, 2010
An Ode to Pleasure Givers
Being a professional woman and playing the balancing act of home, hearth and work, I often wonder about professions outside of advertising and how women like us manage the multiplicity of roles that life demands.
Strangely, of all things around me, my mind wavered to Paulo Coelho's Eleven Minutes, and the story of a "professional escort" who worked around the fact that all it took for her to make her clients reach the peak of pleasure was eleven minutes. The average time.
But it was also the story of how she herself yearned for some pleasure as a woman, but remained unsatiated till oneday she met someone who showed her what true pleasure was. A beautiful book written by Coelho in his inimitable style.
Soon I was lost in my thoughts.
What do women like her, who are in the business of pleasure giving, go through , when they are at work?
How easy or difficult is it to make "the act" just a profession and shave off all emotions associated with it?
Does she sometimes look at a client in his eyes and feel a sense of "what if?"... or a sense of belonging?
In those eleven minutes, or maybe an hour ( given the rates and the play) does she live a role of a girlfriend, a partner or even a wife?
In fact , why just such professionals?
What about so many housewives who often act as pleasure givers just so that she has the security of the home and the kitchen fires? Who have never known nor dare ask for what makes her happy? Who has only given... just given...
I have no answers to this.
Whether one can go through the "motions" like an expert and yet be completely detached from any emotion
Whether it can just a professional job done many times over in a day, for running a home or a life or just making ends meet
When a person is forced to trade maybe her own desires. her sense of shame and dignity and bear the mark of a loose moralled woman
Isn't it all about the overwhelming emotions of love or is it just a text book theory that crashes headlong with the harsh truth of reality... that it is just an act that gives pleasure to the receiver.....
Yet so many women go through these motions everyday
Without complaining....
It's time we took a few seconds off to salute the world's oldest profession and treat such women with the same dignity and respect we have for everyone around us including ourselves.
After all, it is not easy to be pleasure givers forever.
My new blog: www.babita-lifeiswonderful.blogspot.com
Strangely, of all things around me, my mind wavered to Paulo Coelho's Eleven Minutes, and the story of a "professional escort" who worked around the fact that all it took for her to make her clients reach the peak of pleasure was eleven minutes. The average time.
But it was also the story of how she herself yearned for some pleasure as a woman, but remained unsatiated till oneday she met someone who showed her what true pleasure was. A beautiful book written by Coelho in his inimitable style.
Soon I was lost in my thoughts.
What do women like her, who are in the business of pleasure giving, go through , when they are at work?
How easy or difficult is it to make "the act" just a profession and shave off all emotions associated with it?
Does she sometimes look at a client in his eyes and feel a sense of "what if?"... or a sense of belonging?
In those eleven minutes, or maybe an hour ( given the rates and the play) does she live a role of a girlfriend, a partner or even a wife?
In fact , why just such professionals?
What about so many housewives who often act as pleasure givers just so that she has the security of the home and the kitchen fires? Who have never known nor dare ask for what makes her happy? Who has only given... just given...
I have no answers to this.
Whether one can go through the "motions" like an expert and yet be completely detached from any emotion
Whether it can just a professional job done many times over in a day, for running a home or a life or just making ends meet
When a person is forced to trade maybe her own desires. her sense of shame and dignity and bear the mark of a loose moralled woman
Isn't it all about the overwhelming emotions of love or is it just a text book theory that crashes headlong with the harsh truth of reality... that it is just an act that gives pleasure to the receiver.....
Yet so many women go through these motions everyday
Without complaining....
It's time we took a few seconds off to salute the world's oldest profession and treat such women with the same dignity and respect we have for everyone around us including ourselves.
After all, it is not easy to be pleasure givers forever.
My new blog: www.babita-lifeiswonderful.blogspot.com
Thursday, December 2, 2010
Fourteen years later...
December 2, 1996. A cold winter morning in Calcutta.
I walked into the corridors of the beautiful 30 Bondel HTA office, with a heart full of dreams and a head full of ambition.
A warm smile from Lizzie, at the desk made me feel a little less nervous.
But the butterflies still fluttered and how.
Was shown my desk- tucked away my stationery proudly in my drawer, gave my name for my first visiting card.
A sweet girl, who went on to become a close friend, Abhiruchi, took me around the office.
I gazed in wonder at the sheer number of people, nervously smiled at Monideepa from creative, managed to peek into Srirupda's room, shook hands warmly with Rupenda, Samirda, Ashimda, Indranidi, Sabby,Kishoreda, Shyamolda, Tonmoyda, Toponda, Shibuda, Uttio, Chire, Suman, Rahul, Sugato, Dola, AD, Anjani, Abhijitda, Nasreen, Shubro, Kaushik, Mrinalda...
Sat on the edge of the sofa in Anita's room, as she welcomed me to HTA.
Smiled at Mita. Checked out the beautiful terrace, the conference rooms, Avikda and the av room.
Walked into Rohit's room , was inspired as well as worried- what if I don't live up to expectations....
Saw the dark room with the TPs and bromides under the able charge of Sumonda.
Ventured into the huge studio and all the huge workboards, paintbrushes, bromides, logo prints, manual artworks....
Said hi to Nirupda...
Had my first canteen lunch of fish curry and rice.
Was alone when Suman walked up and asked me to come to her room.
Carried my lunch into her room.....
Was walked through my first brief on Bata.
Went through the guard book on Modi Telstra
Helped identify some competition for a Boroplus presentation.
Evening. A Bengali girl called Kusmi came with some churidars for sale.
Given my dire necessity to replenish my wardrobe, I quickly bought one.
Had pakoras and chai from the canteen.
Strolled into the media department and chatted with Indranidi .
The day was over.
As I sat in the autorickshaw on my first ride home from HTA, I looked back at my first day.
I was happy.
Felt I belonged.
Fourteen years later, as I write this today, the feelings have not changed.
I walked into the corridors of the beautiful 30 Bondel HTA office, with a heart full of dreams and a head full of ambition.
A warm smile from Lizzie, at the desk made me feel a little less nervous.
But the butterflies still fluttered and how.
Was shown my desk- tucked away my stationery proudly in my drawer, gave my name for my first visiting card.
A sweet girl, who went on to become a close friend, Abhiruchi, took me around the office.
I gazed in wonder at the sheer number of people, nervously smiled at Monideepa from creative, managed to peek into Srirupda's room, shook hands warmly with Rupenda, Samirda, Ashimda, Indranidi, Sabby,Kishoreda, Shyamolda, Tonmoyda, Toponda, Shibuda, Uttio, Chire, Suman, Rahul, Sugato, Dola, AD, Anjani, Abhijitda, Nasreen, Shubro, Kaushik, Mrinalda...
Sat on the edge of the sofa in Anita's room, as she welcomed me to HTA.
Smiled at Mita. Checked out the beautiful terrace, the conference rooms, Avikda and the av room.
Walked into Rohit's room , was inspired as well as worried- what if I don't live up to expectations....
Saw the dark room with the TPs and bromides under the able charge of Sumonda.
Ventured into the huge studio and all the huge workboards, paintbrushes, bromides, logo prints, manual artworks....
Said hi to Nirupda...
Had my first canteen lunch of fish curry and rice.
Was alone when Suman walked up and asked me to come to her room.
Carried my lunch into her room.....
Was walked through my first brief on Bata.
Went through the guard book on Modi Telstra
Helped identify some competition for a Boroplus presentation.
Evening. A Bengali girl called Kusmi came with some churidars for sale.
Given my dire necessity to replenish my wardrobe, I quickly bought one.
Had pakoras and chai from the canteen.
Strolled into the media department and chatted with Indranidi .
The day was over.
As I sat in the autorickshaw on my first ride home from HTA, I looked back at my first day.
I was happy.
Felt I belonged.
Fourteen years later, as I write this today, the feelings have not changed.
Monday, November 29, 2010
Battling with Fear
When I was young, many many years ago, I would run to my mother whenever I was scared.
She would hold my hand and say- Why fear when I am there?
And I would run away happily. With the knowledge that someone was there to fight all my battles.
Things change when you grow up.
Why is it that the more we have what we want, our fear of losing increases?
Why do these demons gnaw at our minds in the dead of the night, when we know that everything is just fine?
Fear is truly our worst enemy.
For some of us who have had losses earlier on in life, fear also proves a reason to exist.
And makes us think- what if this happens again? What if we lose people who matter to us, yet again?
I have read and I have been told that fear disappears when we control our minds and do not let our minds take over.
I know that the best way to get rid of these fears is to stop thinking. get a breath of fresh air, divert the mind ... there are solutions galore on the Net.
However, Life has taught me the hard lesson.
That the best way to fight the battle of fear is not to divert, not to ignore, but to face it.
Head on.
To have the courage to actually talk back to Fear instead of being scared and say- Yes, what if I lose all I have today?
It still brings those silly tears to your eyes.
It still makes the heart go cold.
But alongwith that, we will also get the answer.
That Life goes on. And that with time, everything heals. And we all move on.
Discovering new strengths that we never knew existed, uncovering new potential that lay dormant all the time....
She would hold my hand and say- Why fear when I am there?
And I would run away happily. With the knowledge that someone was there to fight all my battles.
Things change when you grow up.
Why is it that the more we have what we want, our fear of losing increases?
Why do these demons gnaw at our minds in the dead of the night, when we know that everything is just fine?
Fear is truly our worst enemy.
For some of us who have had losses earlier on in life, fear also proves a reason to exist.
And makes us think- what if this happens again? What if we lose people who matter to us, yet again?
I have read and I have been told that fear disappears when we control our minds and do not let our minds take over.
I know that the best way to get rid of these fears is to stop thinking. get a breath of fresh air, divert the mind ... there are solutions galore on the Net.
However, Life has taught me the hard lesson.
That the best way to fight the battle of fear is not to divert, not to ignore, but to face it.
Head on.
To have the courage to actually talk back to Fear instead of being scared and say- Yes, what if I lose all I have today?
It still brings those silly tears to your eyes.
It still makes the heart go cold.
But alongwith that, we will also get the answer.
That Life goes on. And that with time, everything heals. And we all move on.
Discovering new strengths that we never knew existed, uncovering new potential that lay dormant all the time....
Wednesday, November 24, 2010
The Lady and the Wok
Was in Shillong over the weekend. Gorged on the hakka noodles and the stir fries of the quaint little Nat's restaurant. Polished off the Chinese sausages and the bamboo shoot at Wong's. Slurped the souffles at Pinewood. Stared mesmerised at the lovely rosy cheeked lady behind a huge wok by the winding lanes, frying her wares with gusto .
There is something about local food.
Is it the herbs?
Is it the unbeatable aroma of the freshly picked tomatoes and mushrooms and greens?
Is it the secret recipe of the Khasi lady at the wok, who makes the dishes with the same remarkably delicious consistency that would beat the best food standards in the world?
As we pile our shopping carts with ready to cooks and ready to eats and line our shelves with spices and mixes , we sometimes don't realise that the currents of commercialisation sweep away the shoots of local flavours, aromas and authenticity ruthlessly and tickle our palates with the taste of what we call contemporary foods.
Of course all of us can't be great cooks.
And surely all of us cannot be expected to have the time to delve into the pool of genuine local cooking when we dish up what is truly local.
And what is also true that we have been palatised to love these new tastes- the art of research and development in food brands who have identified the lowest common denominator to massify and even trademark flavours and dishes.
Yet, as I write this, I wish there was a way of recognising and preserving the magic of the local touch across the world. I wish someone would spend a day with the lady and the wok to understand what goes into the food she makes day in and day out with the same success rate. And whether such great foods can be introduced to the rest of the foodie world.
Or else, I fear that , like all other things of yesteryears, the lady behind the wok and her amazing food would also be a distant flicker of memory as time goes by.
There is something about local food.
Is it the herbs?
Is it the unbeatable aroma of the freshly picked tomatoes and mushrooms and greens?
Is it the secret recipe of the Khasi lady at the wok, who makes the dishes with the same remarkably delicious consistency that would beat the best food standards in the world?
As we pile our shopping carts with ready to cooks and ready to eats and line our shelves with spices and mixes , we sometimes don't realise that the currents of commercialisation sweep away the shoots of local flavours, aromas and authenticity ruthlessly and tickle our palates with the taste of what we call contemporary foods.
Of course all of us can't be great cooks.
And surely all of us cannot be expected to have the time to delve into the pool of genuine local cooking when we dish up what is truly local.
And what is also true that we have been palatised to love these new tastes- the art of research and development in food brands who have identified the lowest common denominator to massify and even trademark flavours and dishes.
Yet, as I write this, I wish there was a way of recognising and preserving the magic of the local touch across the world. I wish someone would spend a day with the lady and the wok to understand what goes into the food she makes day in and day out with the same success rate. And whether such great foods can be introduced to the rest of the foodie world.
Or else, I fear that , like all other things of yesteryears, the lady behind the wok and her amazing food would also be a distant flicker of memory as time goes by.
Thursday, November 18, 2010
When lines get blurred
If someone asked me even three years back about what I do, my prompt reply would be - advertising professional. Today, I like to elaborate or let's say, build on this by saying- I also do this and that.
We've come a long way from strait jacketed professions of engineers, doctors, CAs and so forth.
Where the wall between a passion, if it existed, and work was as strong as one of the cement ads we see on air. Usually, like an unwatered plant, passions died a natural wilted death.Coming up to haunt us once in a while when something or someone triggered off a memory of what really drove us to joy.
Life today is different. We like multi-indulging. Indulging in work as well as in our passions or interest. So a suited booted CEO can also play the lead guitar in a band at night in the most popular pub in town. Or a thriving banker also doubles up as a blogger at night. Some of us write, others indulge in fashion designing, some others in travel and trekking ventures, some others spend time with NGOs.... could be anything that the heart beckons.
This second life or indulgence is one which is followed for sheer passion. Money may come with it and sometimes the money is big enough for people to even give up their mainstream work and take this up full time.
Then there are the ones who of course have made their passion a profession. That's the ideal world. All of us can't do that. Which is where this second life or lives come in. Making our days and lives more balanced.
Even brands have come to acknowledge this. Most brands are moving from being a business ally to a fun buddy. It's no longer either or. For most brands. And for most of us.
These blurred lines are a blessing.
It shows we have confidence in ourselves to do what we always wanted to.
Even if it means pushing ourselves. Or those extra hours every other day.
This is indeed achievement of a different kind.
One to reckon with.
We've come a long way from strait jacketed professions of engineers, doctors, CAs and so forth.
Where the wall between a passion, if it existed, and work was as strong as one of the cement ads we see on air. Usually, like an unwatered plant, passions died a natural wilted death.Coming up to haunt us once in a while when something or someone triggered off a memory of what really drove us to joy.
Life today is different. We like multi-indulging. Indulging in work as well as in our passions or interest. So a suited booted CEO can also play the lead guitar in a band at night in the most popular pub in town. Or a thriving banker also doubles up as a blogger at night. Some of us write, others indulge in fashion designing, some others in travel and trekking ventures, some others spend time with NGOs.... could be anything that the heart beckons.
This second life or indulgence is one which is followed for sheer passion. Money may come with it and sometimes the money is big enough for people to even give up their mainstream work and take this up full time.
Then there are the ones who of course have made their passion a profession. That's the ideal world. All of us can't do that. Which is where this second life or lives come in. Making our days and lives more balanced.
Even brands have come to acknowledge this. Most brands are moving from being a business ally to a fun buddy. It's no longer either or. For most brands. And for most of us.
These blurred lines are a blessing.
It shows we have confidence in ourselves to do what we always wanted to.
Even if it means pushing ourselves. Or those extra hours every other day.
This is indeed achievement of a different kind.
One to reckon with.
Friday, November 12, 2010
A Mouthful of Jargon
Sometimes I am surprised at myself.
I work in an industry meant to communicate in the simplest way to consumers.
Yet, when it comes to communication internally, my words are all but simple.
Some of my daily jargons and what I mean
Eyeball Traction More people are watching me
Deployed resources Got my team to work
Targetted Profile What my consumer is like
Demographics How old is my consumer, what is his economic status, where does he live etc
Psychographics What is my consumer mindset
Incentivize the TG Reward my consumer
Imperatives Critical to- dos
Standardize guidelines Follow the rules
Strategic Collaboration Plan together
Preferred Choice Preferred means choice right?
Primary response What did she say? How did she react?
Secondary TG Who else takes the calls?
Youthful tonality Be young
Consumer's hat Think like her
No wonder I sound like a walking talking addipidea.
Maybe if , for starters, I started talking like my consumers, I would be more like them, rather than wearing their "shoes" or "hats" or "feeling their pulse"
It's time for a change.
I work in an industry meant to communicate in the simplest way to consumers.
Yet, when it comes to communication internally, my words are all but simple.
Some of my daily jargons and what I mean
Eyeball Traction More people are watching me
Deployed resources Got my team to work
Targetted Profile What my consumer is like
Demographics How old is my consumer, what is his economic status, where does he live etc
Psychographics What is my consumer mindset
Incentivize the TG Reward my consumer
Imperatives Critical to- dos
Standardize guidelines Follow the rules
Strategic Collaboration Plan together
Preferred Choice Preferred means choice right?
Primary response What did she say? How did she react?
Secondary TG Who else takes the calls?
Youthful tonality Be young
Consumer's hat Think like her
No wonder I sound like a walking talking addipidea.
Maybe if , for starters, I started talking like my consumers, I would be more like them, rather than wearing their "shoes" or "hats" or "feeling their pulse"
It's time for a change.
Wednesday, November 10, 2010
A Wealth of Waste
This struck me in the shower this morning. I looked at the remnants of the once glorious cake of Dove, now sitting shrunk, out of shape, devoid of fragrance and everything else in the soap case. Quickly unwrapped a fresh new one and was about to bin this. When a flash of memory hit me.
In the days when the "commode" was definitely a luxury but water was still used for the task of washing hands after the "task", my mother would keep the leftover soap cakes as "soap for washing hands". She, like most women of her times, wouldn't dream of throwing a half used soap. Or anything else for that matter.
Like the Dalda ghee which caked and recaked and caked again in the cooking pot.Till the black dregs clouded over the white and it couldn't be used anymore.
Or the newspapers which were used for lining shelves in kitchens, cupboards, spreading on the bed when we had an occasional snack on the bed and even used to wipe hands in picnics.
Or the school skirts which we outgrew faster than the new leaves of spring, which would be carefully unhemmed to make them longer. We would go about class with a darker blue or grey ( winetr uniform) hem than the rest of the washed skirt without an ounce of embarassment. Everyone wore skirts like that.
Not to mention the sweaters which would be unwound and reknitted. Small kids would proudly wear multi coloured woollen caps and cardigans made of remnants of sweaters.
Leftover recipes were published proudly by housewives in the Femina and Illustrated Weekly. The proud housewife would even send her grim passport picture accompanying the recipe. And would get a Sumeet mixie as first prize.
Sarees were bartered for stainless steel utensils, old bottles sold to the kabariwallah.
Weddings meant old jewellery being recycled, redesigned by the family jeweller.
Was it the smart homemaking? Was it forced thrift?
When the word "recycling" meant nothing to nobody, most families lived by this philosophy.
Nothing went waste. Everything was innovatively used and reused till it could be used no more and was juiced out. ( in fact I remember a delicious vegetable made of vegetable skins)
There was a wealth in waste out there. Am sure there still is.
Just that, we don't seem to need it anymore.
In the days when the "commode" was definitely a luxury but water was still used for the task of washing hands after the "task", my mother would keep the leftover soap cakes as "soap for washing hands". She, like most women of her times, wouldn't dream of throwing a half used soap. Or anything else for that matter.
Like the Dalda ghee which caked and recaked and caked again in the cooking pot.Till the black dregs clouded over the white and it couldn't be used anymore.
Or the newspapers which were used for lining shelves in kitchens, cupboards, spreading on the bed when we had an occasional snack on the bed and even used to wipe hands in picnics.
Or the school skirts which we outgrew faster than the new leaves of spring, which would be carefully unhemmed to make them longer. We would go about class with a darker blue or grey ( winetr uniform) hem than the rest of the washed skirt without an ounce of embarassment. Everyone wore skirts like that.
Not to mention the sweaters which would be unwound and reknitted. Small kids would proudly wear multi coloured woollen caps and cardigans made of remnants of sweaters.
Leftover recipes were published proudly by housewives in the Femina and Illustrated Weekly. The proud housewife would even send her grim passport picture accompanying the recipe. And would get a Sumeet mixie as first prize.
Sarees were bartered for stainless steel utensils, old bottles sold to the kabariwallah.
Weddings meant old jewellery being recycled, redesigned by the family jeweller.
Was it the smart homemaking? Was it forced thrift?
When the word "recycling" meant nothing to nobody, most families lived by this philosophy.
Nothing went waste. Everything was innovatively used and reused till it could be used no more and was juiced out. ( in fact I remember a delicious vegetable made of vegetable skins)
There was a wealth in waste out there. Am sure there still is.
Just that, we don't seem to need it anymore.
Monday, November 8, 2010
A Special Gift
I simply love getting gifts. Used to call them "presents"- a legacy of birthday parties in my childhood days. Anything wrapped in coloured paper is enough to get me smiling silly. But over the years, I realise that there are some gifts that really make us feel very special. It is not the gift itself. It is the thought behind the gift.
Fresh from the Diwali shower of dry fruits , chocolates, wines and barfis, sometimes I feel we have massified the art of gifting to the point where it has become a tick on the checklist. I did that too.
And then this morning, I got a gift . A simple book. City of Djinns. With a small note in gilt ink that said- Welcome to your new city and your new life.
What was it about this that made me feel so special?
a) The person realised that the change to a new city and life has not been easy for me. And through the gift, expressed a small welcome to this change.
b) I am a bookworm and there can't be a more apt gift than a book
c) This book is very relevant to Delhi life and its nuances
f) Most importantly, the person took the trouble to get a nice pen and spent 2 minutes scrolling down a sweet note.
This is the art of "personalization". Suddenly the "massification" of gifting I was talking about pales against a touch of "personalization". Personalization is not about money. The only thing we need to invest is some thought. Thought into what the person likes, what will make him or her feel good, how we can add a small touch to make something off the shelf personal.
I think of all the "freebies" we conjure up with our clients on our brands. Sometimes the decision actually boils down to what the most cost effective vendor can turn around in the timelines. Then we create an ad or a jingle to talk about the special offer.
How often do we, myself included, spend sometime thinking what would be relevant when we give a gift or a "freebie"? How can we make it a little special? How can the brand get an emotional hug of thank you from the delighted consumer? Food for Thought this festive season.
And yes. All it takes is some thinking. And a little more work. To turn a "freebie" into a "present".
And then this morning, I got a gift . A simple book. City of Djinns. With a small note in gilt ink that said- Welcome to your new city and your new life.
What was it about this that made me feel so special?
a) The person realised that the change to a new city and life has not been easy for me. And through the gift, expressed a small welcome to this change.
b) I am a bookworm and there can't be a more apt gift than a book
c) This book is very relevant to Delhi life and its nuances
f) Most importantly, the person took the trouble to get a nice pen and spent 2 minutes scrolling down a sweet note.
This is the art of "personalization". Suddenly the "massification" of gifting I was talking about pales against a touch of "personalization". Personalization is not about money. The only thing we need to invest is some thought. Thought into what the person likes, what will make him or her feel good, how we can add a small touch to make something off the shelf personal.
I think of all the "freebies" we conjure up with our clients on our brands. Sometimes the decision actually boils down to what the most cost effective vendor can turn around in the timelines. Then we create an ad or a jingle to talk about the special offer.
How often do we, myself included, spend sometime thinking what would be relevant when we give a gift or a "freebie"? How can we make it a little special? How can the brand get an emotional hug of thank you from the delighted consumer? Food for Thought this festive season.
And yes. All it takes is some thinking. And a little more work. To turn a "freebie" into a "present".
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