Sunday, July 17, 2011

Crisis at work? Look at Life for answers

We talk about Work Life  Balance.
We talk about strict lines between office and home.
We erect invisible and inpermeable walls in our thinking as well.

Life however is beyond Compartmentalisation.

It doles out lessons to us everyday.
So that we each have our own archive of case studies.

The best place to look for answers- whether it is a marketing roadblock, a brand insight or a team management crisis- is at ourselves.
And at Life.

So, for instance, why refer to consumers as "they" in our thinking ( and ppts)?
It's us. Even if we do not necessarily actively use a product, we have a perception of the brand.

Why struggle to manage dynamics at work?
Be as natural when it comes to actions and reactions as we are when we are at home or with friends.

Why stare at marketing jargons like "Tyranny of Choice" in today's world?
Imagine ourselves at the fish market every Sunday, doing a mental math of our wallets and a visual postcard of the delectable fish menus for the week vis a vis the budgeted outlay and how much the two can be scaled down ( or up)

You name it. Give me any big roadblock and I can guarantee that there will be an answer hidden in our archives of Life.

After all, work is a part of Life, isn't it?

We just need to be spontaneous, bring down the walls we have erected.
The answers lie within ourselves.

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